GrooveHaus
Collective
A Miami-based creative company for the music industry — creative direction, A&R, artist development and campaign strategy — founded by Rayna Rodriguez-Torres.
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A Miami-based creative company for the music industry — creative direction, A&R, artist development and campaign strategy — founded by Rayna Rodriguez-Torres.
The Founder
Rayna Rodriguez-Torres is the CEO & founder of GrooveHaus Collective and a Miami-based music industry professional working across creative direction, marketing, A&R, artist development, songwriting and music production — she does it all.
She has led social media and content strategy for artists with audiences of 1M+ followers, supported the A&R team at Warner Chappell Music LATAM, and brings deep recording experience — building records and connecting artists, producers, engineers and executives.
GrooveHaus Collective is where all of that comes together: a creative haus helping artists build campaigns, visuals and records that connect.
Selected Work
Led marketing, content strategy and calendar planning for Kanis (1M+ Instagram followers) through the rollout of her EGO album — creative directing the official “LIE TO ME” music video, shaping branding and visual identity across platforms, and bringing the album to life offline with release and listening parties at Soho Beach House and Lakou Miami.
Rayna produced the official house remix for Kanis' Alter Ego EP — “NO WAY (HOUSE REMIX) [feat. Raydillaaa]”, released June 2026 and streaming everywhere.
Supported the Warner Chappell A&R team and helped with Fresco Sounds 2026 — Warner Chappell’s global songwriting camp, featured in a Billboard exclusive — from session coordination and creative logistics to demo curation and pitching.
At Miami's House of Hits, Rayna assisted with studio operations — handling sessions and equipment, coordinating schedules, and connecting artists, producers, engineers and executives. She welcomed everyone who came through the door, from new talent to some of the biggest names in music.
At Mindful Music Lab, she supported songwriting camps, scheduling and creative sessions — and helped with the marketing of the camps, putting together posts, going through content and running the lab's Instagram and social media.
Supports event logistics, fundraising and awareness campaigns for the Live Like Bella Childhood Cancer Foundation — including music and media production for the annual Bella's Ball.
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By The Numbers
GrooveHaus Collective is building the next generation of music-industry creatives. This is a real opportunity — real artists, real campaigns, real work that ends up in the world. If you're hungry to learn and ready to create, we want to hear from you.
We're looking for skills in:
Looking for real opportunities? Join the internship now.
Working on a rollout, a record, a brand — or anything in between? GrooveHaus Collective is open for creative direction, A&R and campaign work. Reach out — let's build it together.
✉ Email Rayna